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Eye on Real Estate

For more information, visit:
http://eyeonrealestate.tv/promo/

With online brokerages now allowed to advertise other firms’ exclusives, some say listing sharing is next

December 01, 2009 07:00AM by Candace Taylor

“At Manhattan’s first VOW, which is known as the CBS 2 Real Estate Market, visitors to the site, CBS2REM.com, see a detailed map of the New York area. They can click on a neighborhood and scroll through a series of brightly colored sales and rental listings, including exclusive listings from firms like Prudential Douglas Elliman and the Corcoran Group.”

A new breed of online brokerage is springing up in New York, altering the landscape of real estate sales in Manhattan and worrying traditional firms, who fear the changes may hurt their business.

In the past, New York firms have contended with Web aggregators like StreetEasy and Trulia, which gather and post information on local brokerage listings.

But thanks to a recent settlement between the federal Department of Justice and the National Association of Realtors, the Real Estate Board of New York is now sharing all of its members’ listings directly with online brokerages, known as “Virtual Office Web sites.”

These VOWs, as they are called, allow consumers to view those listings — including those from other firms — online.

“Though VOWs are now common in other regions, CBS2REM.com, a partnership between WCBSTV.com and LMG Digital Media that launched in August, is Manhattan’s first.”

Read the full article from The Real Deal here.

The show’s host, Susan McLean, takes the viewer on a tour of new developments and new enterprises in New York City real estate.

Meet the developers, get an inside track on the deal-makers and explore buildings and neighborhoods around the city in a fresh new way.

Join us for an informative look at how LMG digitalMedia and the CBS 2 Real Estate Market are changing the real estate landscape in New York City and beyond!

The theme was “Going Global and Going Mobile.”

Mobile tech representatives from all over the world attended the event and the panel talked extensively about what the world could expect in mobile technology in the coming months and years.

Apps to locate free drink offers, navigate to a star constellation or find (and stalk) the perfect partner.

One thing is certain, we will be working on the mobile version of the CBS 2 Real Estate platform which will enable you to be notified of properties in your proximiy that matches your criteria (and possibly contains your perfect partner).

The Web site, dubbed CBS Real Estate Market, is a joint venture between CBS and LMG digitalMedia, a company that helps clients build their online brands. The site went live last month. The effort is being led by Simon Mills, chief executive of LMG digitalMedia.

The site is an outgrowth of an approach CBS made to LMG digitalMedia two years ago. CBS wanted to find ways to monetize its New York audience of 3 million unique visitors, said Mr. Mills. As a result, the two firms agreed to start the real estate site. Currently the site boasts more than 25,000 apartment listings for sale or rent.

“Our site is based on a map, so when you get there you see properties in a region, and you click where you want to live,” Mr. Mills said. “The user interface is very advanced and sophisticated, making it simple and user friendly.”

Read the full article here.

June 24 begins with the NYC Start-Up forum, an event presented by the New York Post. It kicks off at 8am and the Keynote Speaker is David S. Kidder who is the Co-Founder & CEO of Clickable Inc. We love David but the real draw card is LMG digitalMedia’s CEO Simon Mills. The other reason to get along is that we can get you in cheap. Register for the event at www.westcoastgroupny.com and then enter LMG624 for a generous discount.

It doesn’t end there though.

After that we’re heading straight to the Herald National Bank. That’s where the launch for CBS’s Eye on Real Estate is taking place. The event is being held at the bank’s palatial surrounds at 623 Fifth Avenue. The launch starts at 6pm and will feature an address from Robert Knakal of Massey Knakal Realty Services. Robert will provide his wisdom on the current market conditions. Even better, there’s drinks and food plus a few other surprises. Oh, and yes Simon will be there. You can RSVP to the event here.

So here’s cheers to the arrival of June. We look forward to seeing you on the 24th. In the meantime stay tuned for more exciting updates from LMG. Seriously there’s so much going on here, we can hardly believe it and we think pretty highly of ourselves.

1. Number one is the long anticipated release of the remarkable Cruizin USA social network for cruisers – you can test drive it for yourself at www.CruizinUSA.com. If you like the back roads and want to map them, drive them and share them, this is your site. Were not going to prattle on about it as it really does prattle for itself. If it tweets your interest, log on and join. Be sure to sober up from lunch before you hit the streets. Martinis and Corvettes, although both fabulous, do not mix. Well actually they do, but our publicist and the police told us its irresponsible to say that.
   
2. When Cruizin the USA, you are going to need a soundtrack. People who make soundtracks, films, commercials, wedding videos and sneaky videos of their next door neighbor need production music. Well now they have a new online music library at their disposal and LMG digitalMedia finished building it today. www.museIQ.tv is an interactive search tool that matches your mood with a groove and is not at all rude when it comes to pricing.
   
3. CBS Television needed to get into the real estate business. Over the past two years we have been helping them do that and we are in the final stages of the first phase. It is in alpha launch right now and you can see it live by going to www.WCBStv.com/realestate. The New Development section is live and the Rental and Sales tabs will be ready to launch in a few weeks. Not content with mere lead generation, LMG digitalMedia formed Property Strategies Group (PSG), its own real estate brokerage, to service the buyers from the site. To find a property, just visit www.WCBStv.com/realestate. To list a property just call us on 212.665.5564 and we will put you in touch with Olympia Hostler, our Broker of Record at PSG who will list, market and do her all to sell your property.
   

Because were not busy enough, we welcomed some new projects to LMG digitalMedia:

• The Economist Magazine (BBDO)
• Hyatt (BBDO)
• The Water School (www.TheWaterSchool.org)
• Earthyware
• Emme (the super model, not to mention a super person)
• Lin Evola Smidt (Arms to Art)